To us, innovative design starts with personal connection, unique data and wild experimentation

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Selected projects

Project Snowflake

2025

A sentimental date, advanced algorithm & bespoke jewelry

A collaboration between RDL and NYC based, celebrity jewelry designer, McKenzie Liautaud inspired by the complex uniqueness of snowflakes.

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Nike Mind + Oura Ring Dashboard

2026

Experimenting with the Oura Ring and Nike Mind 001 Shoes

Two science enabled consumer products, design thinking and data storytelling.

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Genome-2-Art

2026

DNA rendered as quantum wave interference patterns

Use the human genome as data to generate rich, complex patterns as unique and beautiful as the human iris.

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From the journal

Image of RDL logo and plus minus icons

Pantone Color of the Year as Algorithmic Input

A concept for the adaptive design of web graphics using complimentary color algorithms.

Data Visualization of metals in human biology

You Are Precious

An educational and experimental data visualization provoking discourse on biology and human value.

Concept drawing of futuristic looking outdoor park bench

Seattle Public Benches: A Design Analysis

An exploration of the data and design thinking that could inform the city's decision makers.

Our team

Kaza Razat

Kaza Razat

Principal Design Technologist

Kaza explores, documents and experiments with physical and digital design products influenced by science, nature, culture, behavior and continuous data. His domains of interest for design solutions include: fashion, sports, health, art and consumer electronics.


What's Kaza Reading

Nature: Collaborations in Design book cover

Nature: Collaborations in Design by Lipps, McQuaid, Condell, and Bertrand

Picked up on a recent NYC trip to the Cooper Hewitt Smithsonian National Design Museum. I can't think of a more timely book that matches my interest in design technology where nature is a guide and partner. The book has strong undertones of techno-anthropology in the context of design and art which is literally one of my favorite current topics of discussion.

Orion Razat

Orion Razat

Student Urban Designer

Orion is passionate about the innovation and impact of modern public transportation on the urban design and development of smart cities. His interests range from graphic, architectural and industrial design, to the technology and data insights that inform design decisions for cities.


What's Orion Reading

The Lego Architect book cover

The Lego Architect by Tom Alphin

The creative potential of lego didn't occur to me until I saw the Towers of Tomorrow exhibit at Seattle's MOHAI in 2024. From that point on I've been energized by the idea that imagination combined with a child's toy could help anyone prototype the design of future cityscapes.

About Us

RDL Plus Minus

RDL’s process operates at the intersection of design and science. We address complex design problems by discovering if the solution is additive or subtractive. In the age of AI where advanced models generate, we curate.