To us, innovative design starts
with personal connection, unique
data and wild experimentation

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Selected projects

Project Snowflake

2025

A sentimental date, advanced algorithm & bespoke jewelry

A collaboration between RDL and NYC based, celebrity jewelry designer, McKenzie Liautaud inspired by the complex uniqueness of snowflakes.

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Nike Mind + Oura Ring Experiment

2026

Lorem Ipsum Dolor

Innovative platform combining cutting-edge technology with intuitive design to deliver professional-grade music creation tools for artists and producers worldwide.

Genome-2-Art

2026

DNA rendered as quantum wave interference patterns

Use the human genome as data to generate rich, complex patterns as unique and beautiful as the human iris.

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Volvo Driver Health System

2026

Lorem Ipsum Dolor

Eco-friendly beauty platform connecting conscious consumers with sustainable brands, featuring personalized recommendation and environmental impact tracking.

From the journal

Data Visualization of metals in human biology

You Are Precious

An educational and experimental data visualization provoking discourse on biology and human value.

Image of RDL logo and plus minus icons

Pantone Color of the Year as Algorithmic Input

A concept for the adaptive design of web graphics using complimentary color algorithms.

Concept drawing of futuristic looking outdoor park bench

Seattle Public Benches: A Design Analysis

An exploration of the data and design thinking that could inform the city's decision makers.

Our team

Kaza Razat

Kaza Razat

Principal Design Technologist

Kaza has spent a decade exploring digital and physical design shaped by continuous data, with interests spanning product, experiential, and industrial design across health, fashion, science, and art.

About Us

RDL Plus Minus

RDL’s process operates at the intersection of design and science. We address complex design problems by discovering if the solution is additive or subtractive. In the age of AI where advanced models generate, we curate.