To us, innovative design starts
with personal connection, unique
data and wild experimentation

/ Learn more about us

Selected projects

Project Snowflake

2025

A sentimental date, advanced algorithm & bespoke jewelry

A collaboration between RDL and NYC based, celebrity jewelry designer, McKenzie Liautaud inspired by the complex uniqueness of snowflakes.

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Nike Mind + Oura Ring Experiment

2026

Music Pro revolutionizes digital audio experiences

Innovative platform combining cutting-edge technology with intuitive design to deliver professional-grade music creation tools for artists and producers worldwide.

Genome-2-Art

2024

Tennis brings sport analytics to life

Advanced analytics platform for tennis professionals, providing real-time performance insights and training optimization tools for players and coaches.

Bloom

2023

Bloom creates sustainable beauty solutions

Eco-friendly beauty platform connecting conscious consumers with sustainable brands, featuring personalized recommendation and environmental impact tracking.

From the journal

Data Visualization of metals in human biology

You Are Precious

An educational and experimental data visualization provoking discourse on biology and human value.

Image of RDL logo and plus minus icons

Pantone Color of the Year as Algorithmic Input

A concept for the adaptive design of web graphics using complimentary color algorithms.

Concept drawing of futuristic looking outdoor park bench

Seattle Public Benches: A Design Analysis

An exploration of the data and design thinking that could inform the city's decision makers.

Our team

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About Us

RDL Plus Minus

RDL combines imagination with expertise in data science and technology to generate innovative design across mediums. Our ideation ranges from the unexplored to the unexpected, spanning experimentation to functioning prototypes.